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Why P2P Lending Makes Complete Sense for Startups

Strategy Driven

The P2P lending market was valued at $67.93 percent, despite the global pandemic crisis. Since the entire process is technologically driven, it ensures transparency and involves low operating costs and market risk. Since its inception, the peer-to-peer lending industry has moved ahead at warp speed.

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How CMOs and CROs Can Be Allies

Harvard Business Review

But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics.