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What It Takes to Become a Great Product Manager

Harvard Business Review

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Pricing and revenue modeling.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

Charlie Hill , Distinguished Engineer and CTO, IBM Design, told us, “To deliver fundamentally different and better user experiences, designers want to take a step back and observe users actually doing their jobs. With this approach, cross-functional teams quickly develop prototypes to bounce off of customers.