Development Enterprise Architecture Long-term Technology 
Harvard Business Review
MARCH 18, 2016
The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision.
Harvard Business Review
FEBRUARY 4, 2014
CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for Big Data initiatives. Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP.
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