Development, Enterprise Architecture and Long-term

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Development

Enterprise Architecture

Long-term

Bridging the Gap Between Marketing and IT

Harvard Business Review

MARCH 18, 2016

One of the common divides is that the former is focused on adopting the latest technologies, while the latter is focused on governance, security, and enterprise architecture. If the marketing team is developing a strategy to advance client needs, the IT team helps prioritize those needs based on the requirements of the infrastructure.

Marketing

Marketing Enterprise Architecture Technology Project

CMOs and CIOs Need to Get Along to Make Big Data Work

Harvard Business Review

FEBRUARY 4, 2014

The CIO is becoming a strategic partner that is crucial to developing and executing marketing strategy.”. The CIO has the talent and expertise in infrastructure development to create the company’s Big Data backbone and generate the necessary insights. Develop a single scorecard that tracks progress and identifies breakdowns.

CIO

CIO Budgeting Enterprise Architecture Marketing

Leadership Digital

Bridging the Gap Between Marketing and IT

CMOs and CIOs Need to Get Along to Make Big Data Work

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