Five Good Reasons to Champion Auto-Analytics in Your Organization
Harvard Business Review
JANUARY 26, 2012
The recent boom in auto-analytics, or "self-tracking," or "self quantification" has been playing out mostly as a consumer trend — as something we do during our leisure time to become more deliberate about personal fitness, finances, or diet. Many of the auto-analytic tools being developed for large consumer markets, like the $4.5
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