Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
.” There have been hundreds of studies since, all finding the same results: when you argue using facts and evidence, people generally reject or discount your evidence. Brendan Nyhan of Dartmouth and Jason Reifler of the University of Exeter have also documented an even more alarming tendency, which they call “ the backfire effect.”
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