Early Adopters Entrepreneur Innovation Market Risk 
Harvard Business Review
SEPTEMBER 11, 2013
In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first.
Harvard Business Review
SEPTEMBER 11, 2013
In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first.
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