How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Store displays, user reviews, and expert employees with firsthand experience all play a role in building the confidence that is critical to a purchase. Experiment #5: Microfinance Institutions. Prem, a BioLite Burner on our West India team, gives a HomeStove demonstration to a group of customers at a microfinance branch in Rajasthan.
8 
Let's personalize your content