Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
Examples of high-profile failed business collaborations are everywhere. The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. For example, in the airline industry, American Airlines partnered with Boeing to retrofit“76 Next Generation 737s. ”If
Let's personalize your content