Xbox Live: How an Old Tech Company Built a Social Media Juggernaut
Harvard Business Review
JUNE 8, 2012
Amid the flood of social media IPOs during the last 12 months, another "old guard" tech company has quietly built one of the most dominant, fiercely loyal and profitable social media businesses to date. I positioned it to my wife (who was less than enthusiastic) as a way of keeping up with my friends from home.
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