Xbox Live: How an Old Tech Company Built a Social Media Juggernaut
Harvard Business Review
JUNE 8, 2012
Amid the flood of social media IPOs during the last 12 months, another "old guard" tech company has quietly built one of the most dominant, fiercely loyal and profitable social media businesses to date. We could also compete as a team against others, much like playing pick up sports at the park or having poker night.
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