The Big Picture of Business: The Colonel and Me
Strategy Driven
JUNE 7, 2013
My entertainment mentors were Cactus Pryor and Bob Gooding. Meetings commenced at headquarters about the future direction of the company and the product. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights.
64 
Let's personalize your content