The Hidden Danger of Being Risk-Averse
Harvard Business Review
JULY 2, 2013
People are generally not all that happy about risk. Amos Tversky and I] concluded from many such observations that ''losses loom larger than gains'' and that people are loss averse.". Incidentally, Iksil was head of the Chief Investment Office, the purpose of which is to protect the bank by hedging some of its other riskier bets.
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