Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. Consider, for example, the way many credit cards are marketed. For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores.

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Why the U.S. Needs More Worker-Owned Companies

Harvard Business

And some companies with employee majority-owned stock programs, such as Publix Super Markets and outerwear maker W.L. Last year 400 members of IAM Maine Lobstering Union bought the wholesale operation of Trenton Bridge Lobster Pound and turned it into a worker-owned cooperative called Lobster 207. The co-op gives lobstermen a way to participate in the wholesale market and to share in the profits. Klaus Meinhardt/Getty Images.

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