Why Group Brainstorming Is a Waste of Time
Harvard Business Review
MARCH 25, 2015
At the employee level, creativity results from a combination of expertise, motivation, and thinking skills. The most widely used method to spark group creativity is brainstorming, a technique first introduced by Alex Osborn, a real life “Mad Man,” in the 1950s. Second, that quantity (eventually) leads to quality.
8 
Let's personalize your content