How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. In addition, stoves are difficult to transport from demo to demo. Local experts, attentive networks, and an easy way to transport stoves — what more do you need?
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