Remove Osborne Remove Productivity Remove Quality Remove Types of Knowledge
article thumbnail

Why Group Brainstorming Is a Waste of Time

Harvard Business Review

The most widely used method to spark group creativity is brainstorming, a technique first introduced by Alex Osborn, a real life “Mad Man,” in the 1950s. Second, that quantity (eventually) leads to quality. How to make them more productive. You and Your Team. There are two main reasons.