How IBM's Sam Palmisano Redefined the Global Corporation
Harvard Business Review
JANUARY 18, 2012
Recognizing that the company's command-and-control culture wouldn't work in the 21st century, he defined leadership as leading by values and created a unique collaborative organizational structure. In 2003 he launched an online, interactive "values jam" involving all employees for 72 hours to determine what IBM's values should be.
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