The Future of Business Is Social: Seven Principles That Lead to.
Strategy Driven
JANUARY 26, 2011
In 2003, the company did away with its traditional marketing in high-end magazines and the like, and re-centered itself around community members, their needs, feedback, and conversations. Ducati really personifies this strategy. Rule 6: Rely on Others for Growth and Innovation. Take Mountain Dew, for example.
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