2004 2013 CEO Finance 
Harvard Business Review
OCTOBER 27, 2014
Write a letter to the company’s board demanding that it do something different from what it’s doing (buy back shares, break up, sell out to another company, throw out the CEO). billion in 2013, making him the fifth highest-paid fund manager in the land. Apple Finance Skill vs. luck' Wait a while. Sell stock in the company.
Harvard Business Review
OCTOBER 20, 2014
But as Apple’s profits multiplied from 2004 through 2011, it was clear that, as you now call it, “ return of capital ” to shareholders was not a pressing priority for Mr. Jobs. We need CEOs like you to take the lead as responsible citizens in articulating a vision of the social investments required for the next generation.
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