The Secrets to TripAdvisor's Impressive Scale
Harvard Business Review
OCTOBER 2, 2012
When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads. Going B2C was daunting and not in our core DNA," Kaufer remarked. and EBITDA margins are 47%. There are three sides to the network: the consumer, the venue and the advertiser.
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