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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

I remember last year settling into the booth of a café deep in the rainforest in Costa Rica and looking up to see a placard on the table begging for a positive TripAdvisor review. Kaufer began to despair that his fledging start-up would go under. and EBITDA margins are 47%. billion market capitalization as of this writing.

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