Virgin Atlantic Tested 3 Ways to Change Employee Behavior
Harvard Business Review
AUGUST 1, 2016
Clearly, positive environmental impact can be quite profitable. At the end of 2013, we randomly allocated the captains to three treatment groups and one control group, and in January 2014, all captains were told that their flight and fuel behavior would be monitored for the next eight months. We estimate a fuel cost savings of $5.4
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