The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4
Strategy Driven
OCTOBER 25, 2013
Crisis management is so much more than handling of the media. Business development. We therefore mounted a full-scope crisis management initiative that focused heavily on after-the-crisis help for the victims and their families. The process of strategy development is not esoteric. Next comes Crisis Planning.
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