How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. In 2014 we partnered with Greenlight Planet to take a spin at door-to-door stove selling. Customers show up regularly to take out loans, arrange payments, and track their finances. Instead of selling makeup or Tupperware, they sell solar lights — millions of them.
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