How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
In 2014 we partnered with Greenlight Planet to take a spin at door-to-door stove selling. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Customers show up regularly to take out loans, arrange payments, and track their finances.
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