How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
In 2014 we partnered with Greenlight Planet to take a spin at door-to-door stove selling. Instead of selling makeup or Tupperware, they sell solar lights — millions of them. Through an Avon-like model, they empower a network of salespeople to engage their neighbors, family, and friends. Photograph courtesy of BioLite.
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