Zero-Based Budgeting Is Not a Wonder Diet for Companies
Harvard Business Review
JUNE 30, 2016
Who would argue that a business should not eliminate unjustifiable costs? ZBB has been around for decades, but is currently enjoying a revival driven by powerful investors like 3G Capital Partners, the force behind the 2015 merger of Kraft Foods and H.J. It was apparent that others in the company shared this view.
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