3 Reasons Global Firms Should Keep Investing in India
Harvard Business Review
FEBRUARY 16, 2018
Similarly, when Renault entered India and introduced Kwid in 2015, Maruti and Hyundai had almost 70% of India’s large and fast-growing sub-compact car market. Finally, they evolve their business models and make products that are appealing, affordable, and accessible to the emerging middle class.
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