The Rise of the Digital CMO
Harvard Business Review
APRIL 15, 2013
Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Yesterday''s Linux hackers are now the chief architects and CIOs of the largest enterprises. Sometimes it''s a peer to the CMO, perhaps a chief digital officer, which Gartner predicts will be present in 25% of enterprises by 2015.
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