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Doing Business in a Big Data World

Strategy Driven

All of this means that CIOs and centralized IT department staff no longer 'own' company data the way they did in the past; giving rise to new concerns about data integrity and security in a more distributed and anarchic company structure. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. About the Author. All rights reserved.

CIO 50
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The Rise of the Digital CMO

Harvard Business Review

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Yesterday''s Linux hackers are now the chief architects and CIOs of the largest enterprises. Sometimes it''s a peer to the CMO, perhaps a chief digital officer, which Gartner predicts will be present in 25% of enterprises by 2015.

CIO 8
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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

As innovation consultant Pete Maulik told me, “It’s time to switch from here they come to this is how we’re going to win.” ” Here are three big companies using innovative approaches to make this crucial connection. That’s an enormous mistake. MassMutual Walks the Talk by Talking.