Strategy Driven

AUGUST 27, 2015

All of this means that CIOs and centralized IT department staff no longer 'own' company data the way they did in the past; giving rise to new concerns about data integrity and security in a more distributed and anarchic company structure. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. About the Author. All rights reserved.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. How could this be?, The Digital Disconnect.

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. ” Here are three big companies using innovative approaches to make this crucial connection. The New Tools of Marketing.

Company 8

Company Hotels Travel Class 8