Strategy Driven

AUGUST 27, 2015

All of this means that CIOs and centralized IT department staff no longer 'own' company data the way they did in the past; giving rise to new concerns about data integrity and security in a more distributed and anarchic company structure. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Consider leaving a comment!

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing.

B2B 9

B2B Travel CIO Benchmarking 9

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. Where do they shop? The internet. What don’t they like? Being pitched to. Insight Center.

Company 8

Company Hotels Travel Class 8

Harvard Business Review

JUNE 16, 2016

And our own survey of 795 large companies (average revenue of $22 billion) in North America, Europe, Asia-Pacific, and Latin America found average per-company spending on IoT initiatives — $86 million in 2015 — was projected to grow to $103 million by 2018. The CIO of HP Inc.,

Productivity 8

Productivity Products Wireless Technology 8