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Doing Business in a Big Data World

Strategy Driven

All of this means that CIOs and centralized IT department staff no longer 'own' company data the way they did in the past; giving rise to new concerns about data integrity and security in a more distributed and anarchic company structure. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Consider leaving a comment!

CIO 50
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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. Where do they shop? The internet. What don’t they like? Being pitched to. Insight Center.

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Using IoT Data to Understand How Your Products Perform

Harvard Business Review

Since 2011, General Electric has publicly stated it would spend more than $1 billion on developing sensors, wireless devices, and related software to install on its aircraft engines, power turbines, locomotive trains and other machinery. This truth could be very different from what the company thought it was or was marketing it as.