3 Ways Big Companies Are Connecting with Younger Consumers
Harvard Business Review
OCTOBER 26, 2015
By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. Where do they shop? The internet. What don’t they like? Being pitched to. Insight Center.
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