Strategy Driven

AUGUST 27, 2015

New technologies : The consistency and predictability of structured data is what gave rise to today’s centralized IT departments – running SQL/Relational Database Management Systems, and ERP and CRM software. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Unstructured data is very different. Consider leaving a comment!

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Perhaps it was a CRM solution, a consulting engagement, or new infrastructure. The campaign has resulted in dramatic increases in marketing leads and sales. Fast forward to today.

B2B 9

B2B Travel CIO Benchmarking 9

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. How could this be?, The Digital Disconnect.

CIO 8

CIO Marketing CRM Information Technology 8