N2Growth Blog

JUNE 13, 2016

produces the game plan for transforming an organization into an unbeatable force within the markets it serves–something a budget-based plan really cannot deliver. Cloud-Based CRM Selection Project. CIO Search/Selection Project. Strategic Planning 2.0 project and program plans as they evolve over time.

Strategic Planning 150

Strategic Planning Planning CIO Budgeting 150

Strategy Driven

AUGUST 27, 2015

New technologies : The consistency and predictability of structured data is what gave rise to today’s centralized IT departments – running SQL/Relational Database Management Systems, and ERP and CRM software. Unstructured data is very different.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

JULY 19, 2013

Just look at what most do: They appoint a CIO and give him or her a budget and a mandate to get on with it! So what can a CIO be held responsible for? This raises the fundamental question as to whether a CIO can really be held accountable for something that will only emerge when their colleagues step up to the plate. Technology?

CIO 8

CIO CAPEX Budgeting CRM 8

Harvard Business Review

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Perhaps it was a CRM solution, a consulting engagement, or new infrastructure. The campaign has resulted in dramatic increases in marketing leads and sales. Fast forward to today.

B2B 8

B2B Travel CIO Benchmarking 8

Harvard Business Review

JUNE 20, 2013

Phil is the former CIO of Utah and a veteran entrepreneur with a Ph.D. Most of us are familiar with them as marketing gimmicks: "robot barf" in the corners of ads. When the two connect, CRM for the first time becomes a way for a company to truly relate, directly, with customers. Customers Marketing Technology'

CRM 8

CRM CIO Marketing Call Center 8

Harvard Business Review

MARCH 1, 2016

Many companies in my experience have a similar disconnect between their intended market or customer type and their actual client base. There’s a reason you chose those target markets or customer types. Make sure that CRM data on prospects isn’t populated with companies that are outside of your target market.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. How could this be?, The Digital Disconnect.

CIO 8

CIO Marketing CRM Information Technology 8