10 Tactics for Launching a Product Using Social Media
Harvard Business Review
APRIL 16, 2015
Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones.
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