The CEO of Coca-Cola on Using the Company’s Scale for Good
Harvard Business Review
MAY 29, 2014
For example, we’re working to achieve water neutrality by 2020. We have also committed to economically empowering 5 million women by 2020. Sustainability can no longer be a compliance measure or a “nice-to-do”; it’s now a business planning imperative with measures, goals, and explicit value connected to our programs.
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