Aaker, Information and Marketing Strategy

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Aaker

Information

Marketing Strategy

StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Strategy Driven

MARCH 24, 2011

Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the creation of offerings so different that they create unique categories within which customers perceive no other product or service alternatives. Additional Information. advantages of achieving brand relevance over brand preference.

Aaker

Aaker Brand Short-term Long-term

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test.

Aaker

Aaker Short-term Marketing Benchmarking

Leadership Digital

StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Personal Needs vs. Customer Relationships

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