How CMOs Build Brands by Collaborating Across Silos
Harvard Business Review
MAY 31, 2011
For over a decade Seagate Technology has hosted the ultimate team-building experience — Eco Seagate — where 200 Seagate employees gather in New Zealand's South Island for a weeklong team-building experience. Get a common planning and information system. In fact team building can be the primary objective.
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