INDUSTRY INSIGHTS YOUR PEERS ARE READING
David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative. Technology The proliferation of C-suite roles is an indication of the increasing strategic and operational complexity organizations face. MORE
For over a decade Seagate Technology has hosted the ultimate team-building experience — Eco Seagate — where 200 Seagate employees gather in New Zealand's South Island for a weeklong team-building experience. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. MORE
Proprietary technology. Diamond's (formerly P&G's) Pringles, Prius' Hybrid Synergy Drive, and Dreyer's Slow Churned Ice Cream all have technologies not easily copied. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. MORE
The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. In moving forward, you must be cognizant of where the true power of social technology lies: not in the technology itself but in the people who use it. MORE
Leading Blog
JANUARY 21, 2011
The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. In moving forward, you must be cognizant of where the true power of social technology lies: not in the technology itself but in the people who use it.
Harvard Business Review
DECEMBER 11, 2013
David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative. Technology The proliferation of C-suite roles is an indication of the increasing strategic and operational complexity organizations face.
Harvard Business Review
MAY 20, 2011
Proprietary technology. Diamond's (formerly P&G's) Pringles, Prius' Hybrid Synergy Drive, and Dreyer's Slow Churned Ice Cream all have technologies not easily copied. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding.
Harvard Business Review
MAY 31, 2011
For over a decade Seagate Technology has hosted the ultimate team-building experience — Eco Seagate — where 200 Seagate employees gather in New Zealand's South Island for a weeklong team-building experience. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding.
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