How to Use Social Media to Drive Social Change
JANUARY 21, 2011
The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. In moving forward, you must be cognizant of where the true power of social technology lies: not in the technology itself but in the people who use it. The Dragonfly Effect is a good model to show how technology can support real world missions. Social Media. Nobody really understands it, but we know it’s important.