Harvard Business Review

MAY 20, 2011

Proprietary technology. Diamond's (formerly P&G's) Pringles, Prius' Hybrid Synergy Drive, and Dreyer's Slow Churned Ice Cream all have technologies not easily copied. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding.

Aaker 15

Aaker Henderson Brand Competitive Advantage 15

Leading Blog

JANUARY 21, 2011

The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. In moving forward, you must be cognizant of where the true power of social technology lies: not in the technology itself but in the people who use it. Social Media.

Media 284

Media Aaker Audience How To 284

Harvard Business Review

MAY 31, 2011

For over a decade Seagate Technology has hosted the ultimate team-building experience — Eco Seagate — where 200 Seagate employees gather in New Zealand's South Island for a weeklong team-building experience. In fact team building can be the primary objective. The five suggestions all have been shown to advance these objectives.

Brand 14

Brand Aaker Objective Team Building 14