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Aaker

Innovation

Technology

Twelve Ways to Create Barriers to Competitors

Harvard Business Review

MAY 20, 2011

The only real way to grow sales and profits is to create innovative offerings with some "must haves" that define new categories or subcategories for which competitors are not relevant. Proprietary technology. Ongoing innovation. Here are some twelve routes to real barriers the last six of which involve the brand.

Aaker

Aaker Henderson Brand Competitive Advantage

How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

MAY 31, 2011

For over a decade Seagate Technology has hosted the ultimate team-building experience — Eco Seagate — where 200 Seagate employees gather in New Zealand's South Island for a weeklong team-building experience. Too often silos are constrained and fail to create brilliant offering or marketing innovations.

Brand

Brand Aaker Objective Team Building

Leadership Digital

Twelve Ways to Create Barriers to Competitors

How CMOs Build Brands by Collaborating Across Silos

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