Just Adding a Chief Data Officer Isn’t Enough
Harvard Business Review
DECEMBER 11, 2013
David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative. Use Brown, Court, and Willmott’s six tasks of data-focused activities to start developing the issues to have the on the table. Technology The proliferation of C-suite roles is an indication of the increasing strategic and operational complexity organizations face.