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Twelve Ways to Create Barriers to Competitors

Harvard Business Review

MAY 20, 2011

Proprietary technology. Diamond's (formerly P&G's) Pringles, Prius' Hybrid Synergy Drive, and Dreyer's Slow Churned Ice Cream all have technologies not easily copied. experience, its culture celebrating weirdness, and its 24/7 call center that will even find an open pizza shop presents a high bar. Ongoing innovation.

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