Absenteeism Marketing Presenteeism Stress 
Harvard Business Review
DECEMBER 18, 2012
People become self-absorbed and lose sight of the wider context — customers, constituencies, markets, or the world. You might not see absenteeism, but there is "presenteeism," which means the body is there but the mind is absent. Stress common purpose. Silos harden. Focus turns inward. Initiative decreases.
Ask Atma
JANUARY 2, 2011
And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.). the number of jobs increases.
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