Action Learning Marketing Operations Short-term 
Harvard Business Review
OCTOBER 25, 2012
Traditional marketing planning (TMP) activities have been a mainstay for the past four decades, but the theories behind them have limited relevance for new ventures facing extreme uncertainty. To be successful, new ventures must eschew these theories and instead rely on effectual marketing planning.
N2Growth Blog
MAY 17, 2010
There is nothing short of a voluminous amount of leadership information being published on a daily basis. being pushed into the market is reaching truly overwhelming proportions. I fired him from my team realizing he would never understand how to relate to a client on their terms. And he was considered an expert!
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