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Lisa Esparza on The Road to Inclusive Excellence

HR Digest

I strive to go beyond traditional roles by actively mentoring and guiding individuals on my team. Providing opportunities for my team members to take on leadership roles and contribute towards achieving our shared goals is a cornerstone of my approach.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

In 2013, we created a global Social Media Center of Expertise (CoE), staffed by about 600 people in five regions from the marketing, communications, and customer care teams, with the goal of enhancing the company’s market-based decision making (part of CEO Mary Barra’s mantra of earning customers for life ). Insight Center.

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