Advertising Cost Center Management Marketing Strategy 
Harvard Business Review
OCTOBER 4, 2012
Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. Think profit center, not cost center. Elevate the influence of Hispanics.
Harvard Business Review
OCTOBER 4, 2012
Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. Think profit center, not cost center. Elevate the influence of Hispanics.
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