Remove Advertising Remove Creativity Remove Innovation Remove TRIZ
article thumbnail

The Number One Key to Innovation: Scarcity

Harvard Business Review

That's the number of invention methodologies my colleagues and I have perused in the course of assembling what we call The World Database of Innovation. Having done that kind of meta-analysis, we can tell you the one element that comes through loudest and clearest: the value of scarcity as a spur to creative problem-solving.